A Descriptive Analysis of Assessing Customer Satisfaction:

Humaira Jahan, Bishwajit Banik Pathik, Asif Parvez and Dr. Md. Mamun Habib

QR Code Link :
Type :	Academic Journal
Main Author :	Humaira Jahan, Bishwajit Banik Pathik, Asif Parvez and Dr. Md. Mamun Habib
Title :	A Descriptive Analysis of Assessing Customer Satisfaction:
Varying Form of Title :	The SERVQUAL Method Approach
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Publisher :	Proc. of the Intl. Conf. on Advances In Economics, Management and Social Study - EMS
Year of Publication :	2014
Summary :	This study represents the analysis of customer satisfaction level through SERVQUAL (service quality) method on a leading private bank of Bangladesh, namely Dhaka Bank Ltd. Customer satisfaction have been measured using the modified version of SERVQUAL as proposed by Parasuraman et al. (1988) [20], which involves five dimensions of service quality, particularly Reliability, Responsiveness, Empathy, Assurance, and Tangibles.
Corporate Name :	UNIRAZAK Library
PDF Guest :	Click to view PDF file

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page