Latest addition to the database :

3101	Academic Journal	Development and Validation of Female Hedonic Orientation Scale Dr. Carol Boon Chui Teoa, Prof. Datin Paduka Dr. Samsinar Md Sidin 705 hits
3102	Academic Journal	Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust Asst. Prof. Masoumeh Hosseinpour, Assoc. Prof. Hossein Nezakati, Prof. Datin Paduka Dr. Samsinar Md Sidin, Wong Foong Yee 1259 hits
3103	Academic Journal	Sourcing Practices of Manufacturers in the Malaysian Electronics and Electrical Products Industry Prof. Datin Paduka Dr. Samsinar Md. Sidin and Ng Gek Cheng 733 hits
3104	Academic Journal	The Antecedents of Brand Equity Development on Malaysian Interment Service Providers Dr. Seyed Rajab Nikhashemi, Prof. Dr. Laily Paim, Prof. Datin Paduka Dr. Samsinar Md Sidin and Prof. Madya Dr. Syuhaily Osman 733 hits
3105	Academic Journal	Income diversification for future stable Economy in Saudi Arabia: an overview of the tourism industry Ayman Sherbini, Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin 1200 hits
3106	Academic Journal	Exploring Influences of Consumer Socialization Agents on Branded Apparel Purchase among Urban Malaysian Tweens Carol Boon Chui Teo, Prof. Datin Paduka Dr. Samsinar Md Sidin, and Mohd Izzudin Mohamad Nor 1759 hits
3107	Academic Journal	Determinants and Influence of Wives’ Sex Role Orientation in Urban Family Purchase Decision Making in Malaysia Prof. Datin Paduka Dr. Samsinar Md Sidin, Assoc. Prof. Dr. Dahlia Zawawi and Dr. Carol Teo Boon Chui 915 hits
3108	Academic Journal	Measuring Readiness, Acceptance and Satisfaction of Innovative Digital Economy: Preliminary Findings Prof. Dr. Hazita Azman, Assoc. Prof. Dr. Ali Salman, Prof. Dr. Supyan Hussin, Prof. Datin Dr. Norizan Abdul Razak, Mohd Safar Hashim, Prof. Dr. Musa A 1912 hits
3109	Academic Journal	The Relationship between Strategic Information System and Business Strategies in Malaysia Prof. Datuk Seri Dr. Md. Zabid Abdul Rashid, Saadiatul Ibrahim and Prof. Datin Paduka Dr. Samsinar Md. Sidin 1586 hits
3110	Academic Journal	Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting Assoc. Prof. Dr. Ali Salman , Prof. Dr. Hazita Azman, Prof. Datin Dr. Norizan Abdul Razak , Prof. Dr. Supyan Hussin and Prof. Datin Paduka Dr. Samsina 1025 hits
3111	Academic Journal	Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective Siti Rahayu Hussin, Dr. Tan Ho Soon and Prof. Datin Paduka Dr. Samsinar Md. Sidin 1136 hits
3112	Academic Journal	Effects of emotional labor on customer outcomes: tourists’ perspectives Lee Shin Yiing, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin and Prof. Madya Dr. Rosli Saleh 1443 hits
3113	Academic Journal	Differences between service quality and customer satisfaction: Implications from tourism industry Ayman Sherbini, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Dr. Raja Nerina Raja Yusof 1481 hits
3114	Academic Journal	Sustainable Organizational Capability : Areflection On The Main Building Blocks Prof. Dr. Ibrahim Ndoma and Prof. Dr. Nik Rosnah Wan Abdullah 768 hits
3115	Academic Journal	The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours Shin Yiing Lee, Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Prof. Madya Dr. Rosli Saleh 1452 hits
3116	Academic Journal	Understanding the Individual Values of Working and NonWorking Wives in Malaysia Assoc. Prof. Dr. Dahlia Zawawi and Prof. Datin Paduka Dr. Samsinar Md Sidin 786 hits
3117	Academic Journal	Measuring Customers’ Perceived Service Quality in Hotel Industry Prof. Datin Paduka Dr. Samsinar Md Sidin, Prof. Datuk Seri Md. Zabid Abdul Rashidand Raja Anis Rahyuwati Raja Zainal 1593 hits
3118	Academic Journal	Link between brand personality and brand loyalty in sportswear brand among Malaysian consumer Suddin Lada, Prof. Datin Paduka Samsinar Md. Sidin and Dr. Kenny Teoh Guan Cheng 764 hits
3119	Academic Journal	The Implications Of Legislative Controls On Private Hospitals In Malaysia Lee, Kwee-Henga, Assoc. Prof. Dr. Raja Noriza Raja Ariffin and Prof. Dr. Nik Rosnah Wan Abdullah 734 hits
3120	Academic Journal	Markets And Healthcare Services In Malaysia: Critical Issues Prof. Dr. Rajah Rasiah, Prof. Dr. Nik Rosnah Wan Abdullah and Assoc. Prof. Dr. Makmor Tumin 834 hits

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