Latest addition to the database :

5201	Academic Journal	Exploring Influences of Consumer Socialization Agents on Branded Apparel Purchase among Urban Malaysian Tweens Carol Boon Chui Teo, Prof. Datin Paduka Dr. Samsinar Md Sidin, and Mohd Izzudin Mohamad Nor 12105 hits
5202	Academic Journal	Determinants and Influence of Wives’ Sex Role Orientation in Urban Family Purchase Decision Making in Malaysia Prof. Datin Paduka Dr. Samsinar Md Sidin, Assoc. Prof. Dr. Dahlia Zawawi and Dr. Carol Teo Boon Chui 5682 hits
5203	Academic Journal	Measuring Readiness, Acceptance and Satisfaction of Innovative Digital Economy: Preliminary Findings Prof. Dr. Hazita Azman, Assoc. Prof. Dr. Ali Salman, Prof. Dr. Supyan Hussin, Prof. Datin Dr. Norizan Abdul Razak, Mohd Safar Hashim, Prof. Dr. Musa A 12717 hits
5204	Academic Journal	The Relationship between Strategic Information System and Business Strategies in Malaysia Prof. Datuk Seri Dr. Md. Zabid Abdul Rashid, Saadiatul Ibrahim and Prof. Datin Paduka Dr. Samsinar Md. Sidin 10495 hits
5205	Academic Journal	Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting Assoc. Prof. Dr. Ali Salman , Prof. Dr. Hazita Azman, Prof. Datin Dr. Norizan Abdul Razak , Prof. Dr. Supyan Hussin and Prof. Datin Paduka Dr. Samsina 6234 hits
5206	Academic Journal	Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective Siti Rahayu Hussin, Dr. Tan Ho Soon and Prof. Datin Paduka Dr. Samsinar Md. Sidin 7463 hits
5207	Academic Journal	Effects of emotional labor on customer outcomes: tourists’ perspectives Lee Shin Yiing, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin and Prof. Madya Dr. Rosli Saleh 10141 hits
5208	Academic Journal	Differences between service quality and customer satisfaction: Implications from tourism industry Ayman Sherbini, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Dr. Raja Nerina Raja Yusof 10183 hits
5209	Academic Journal	Sustainable Organizational Capability : Areflection On The Main Building Blocks Prof. Dr. Ibrahim Ndoma and Prof. Dr. Nik Rosnah Wan Abdullah 4256 hits
5210	Academic Journal	The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours Shin Yiing Lee, Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Prof. Madya Dr. Rosli Saleh 10623 hits
5211	Academic Journal	Understanding the Individual Values of Working and NonWorking Wives in Malaysia Assoc. Prof. Dr. Dahlia Zawawi and Prof. Datin Paduka Dr. Samsinar Md Sidin 5225 hits
5212	Academic Journal	Measuring Customers’ Perceived Service Quality in Hotel Industry Prof. Datin Paduka Dr. Samsinar Md Sidin, Prof. Datuk Seri Md. Zabid Abdul Rashidand Raja Anis Rahyuwati Raja Zainal 10862 hits
5213	Academic Journal	Link between brand personality and brand loyalty in sportswear brand among Malaysian consumer Suddin Lada, Prof. Datin Paduka Samsinar Md. Sidin and Dr. Kenny Teoh Guan Cheng 4858 hits
5214	Academic Journal	The Implications Of Legislative Controls On Private Hospitals In Malaysia Lee, Kwee-Henga, Assoc. Prof. Dr. Raja Noriza Raja Ariffin and Prof. Dr. Nik Rosnah Wan Abdullah 4337 hits
5215	Academic Journal	Markets And Healthcare Services In Malaysia: Critical Issues Prof. Dr. Rajah Rasiah, Prof. Dr. Nik Rosnah Wan Abdullah and Assoc. Prof. Dr. Makmor Tumin 4496 hits
5216	Academic Journal	Impact Of The Private Healthcare Facilities And Services Act 1998 (Act 586) & Regulations 2006 On The Medical Practice In Corporate Private Hospitals In Malaysia Prof. Dr. Nik Rosnah Wan Abdullah and Dr. Kwee-Heng Lee 5534 hits
5217	Academic Journal	ICT In Classroom Learning : Exploring The Discrepancies Between Ideal Conditions And Current Malaysian Policy Jenny Gryzelius 1170 hits
5218	Academic Journal	Loyalty in the Corporate World Noraishah Mostafa and Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed 3165 hits
5219	Academic Journal	Waqf A Catalyst Platform For Human Capital Development Unirazak-Bank Rakyat Model Asst. Prof. Dr. Omaima Eltahir Babikir Mohamed 6713 hits
5220	Academic Journal	The Application Of Rule 78 In Vehicle Financing By Islamic Banks In Malaysia Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed and Assoc. Prof. Dr. Mohd Yaziz Mohd Isa 12105 hits

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