Latest addition to the database :

5481	Academic Journal	Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective Siti Rahayu Hussin, Dr. Tan Ho Soon and Prof. Datin Paduka Dr. Samsinar Md. Sidin 10177 hits
5482	Academic Journal	Effects of emotional labor on customer outcomes: tourists’ perspectives Lee Shin Yiing, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin and Prof. Madya Dr. Rosli Saleh 14871 hits
5483	Academic Journal	Differences between service quality and customer satisfaction: Implications from tourism industry Ayman Sherbini, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Dr. Raja Nerina Raja Yusof 14339 hits
5484	Academic Journal	Sustainable Organizational Capability : Areflection On The Main Building Blocks Prof. Dr. Ibrahim Ndoma and Prof. Dr. Nik Rosnah Wan Abdullah 6086 hits
5485	Academic Journal	The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours Shin Yiing Lee, Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Prof. Madya Dr. Rosli Saleh 15584 hits
5486	Academic Journal	Understanding the Individual Values of Working and NonWorking Wives in Malaysia Assoc. Prof. Dr. Dahlia Zawawi and Prof. Datin Paduka Dr. Samsinar Md Sidin 7126 hits
5487	Academic Journal	Measuring Customers’ Perceived Service Quality in Hotel Industry Prof. Datin Paduka Dr. Samsinar Md Sidin, Prof. Datuk Seri Md. Zabid Abdul Rashidand Raja Anis Rahyuwati Raja Zainal 15753 hits
5488	Academic Journal	Link between brand personality and brand loyalty in sportswear brand among Malaysian consumer Suddin Lada, Prof. Datin Paduka Samsinar Md. Sidin and Dr. Kenny Teoh Guan Cheng 6772 hits
5489	Academic Journal	The Implications Of Legislative Controls On Private Hospitals In Malaysia Lee, Kwee-Henga, Assoc. Prof. Dr. Raja Noriza Raja Ariffin and Prof. Dr. Nik Rosnah Wan Abdullah 5887 hits
5490	Academic Journal	Markets And Healthcare Services In Malaysia: Critical Issues Prof. Dr. Rajah Rasiah, Prof. Dr. Nik Rosnah Wan Abdullah and Assoc. Prof. Dr. Makmor Tumin 6313 hits
5491	Academic Journal	Impact Of The Private Healthcare Facilities And Services Act 1998 (Act 586) & Regulations 2006 On The Medical Practice In Corporate Private Hospitals In Malaysia Prof. Dr. Nik Rosnah Wan Abdullah and Dr. Kwee-Heng Lee 7360 hits
5492	Academic Journal	ICT In Classroom Learning : Exploring The Discrepancies Between Ideal Conditions And Current Malaysian Policy Jenny Gryzelius 1580 hits
5493	Academic Journal	Loyalty in the Corporate World Noraishah Mostafa and Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed 4416 hits
5494	Academic Journal	Waqf A Catalyst Platform For Human Capital Development Unirazak-Bank Rakyat Model Asst. Prof. Dr. Omaima Eltahir Babikir Mohamed 9014 hits
5495	Academic Journal	The Application Of Rule 78 In Vehicle Financing By Islamic Banks In Malaysia Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed and Assoc. Prof. Dr. Mohd Yaziz Mohd Isa 17658 hits
5496	Academic Journal	Financial Education In Building Financial Literacy Among Sudanese Youth Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed 4962 hits
5497	Academic Journal	Factors Influencing Market Penetration Of Takāful Industry In Malaysia : (1985-2008) Assoc. Prof. Dr. Omaima El Tahir Babikir Mohamed and Prof. Datuk Dr. Syed Othman Alhabshi, Prof. Dato’ Kamaruddin Sharif 13344 hits
5498	Academic Journal	Malaysian Entrepreneurship: A Multi-National Comparison Prof. Dr. Mohar Yusof, Asst. Prof. Dr. Noorseha Ayob, MHM Helmi and Dr. Dewi Ahmad Sapuan 12402 hits
5499	Academic Journal	The Development Of Waqf Via Sukuk Financing: The Case Of Khazanah “Sri Sukuk” Siti Nur Sathirah Fasha, Assoc. Prof Dr. Omaima Eltahir Babikir Mohamed, Assoc. Prof. Dr.Mohd Yaziz Bin Mohd Isa and Prof. Dr. Zulkifflee Bin Mohamed 24825 hits
5500	Academic Journal	Factors Influencing The Penetration Rate Of Malaysian Takāful Industry From Takāful Managers’ Perspective Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed and Prof. Datuk Dr.Syed Othman AlHabshi 10981 hits

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