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Browse by: Subject Faculty Year
Total records found : 157
Simplified search suggestions : Siti Rahayu Hussin Dr Tan Ho Soon Prof Datin Paduka Dr Samsinar Md Sidin

1
Academic Journal
Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective
Siti Rahayu Hussin, Dr. Tan Ho Soon and Prof. Datin Paduka Dr. Samsinar Md. Sidin
1251 hits

2
Academic Journal
Link between brand personality and brand loyalty in sportswear brand among Malaysian consumer
Suddin Lada, Prof. Datin Paduka Samsinar Md. Sidin and Dr. Kenny Teoh Guan Cheng
823 hits

3
Academic Journal
Measuring Customers’ Perceived Service Quality in Hotel Industry
Prof. Datin Paduka Dr. Samsinar Md Sidin, Prof. Datuk Seri Md. Zabid Abdul Rashidand Raja Anis Rahyuwati Raja Zainal
1714 hits

4
Academic Journal
Understanding the Individual Values of Working and NonWorking Wives in Malaysia
Assoc. Prof. Dr. Dahlia Zawawi and Prof. Datin Paduka Dr. Samsinar Md Sidin
888 hits

5
Academic Journal
The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours
Shin Yiing Lee, Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Prof. Madya Dr. Rosli Saleh
1581 hits

6
Academic Journal
Differences between service quality and customer satisfaction: Implications from tourism industry
Ayman Sherbini, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin and Dr. Raja Nerina Raja Yusof
1576 hits

7
Academic Journal
Effects of emotional labor on customer outcomes: tourists’ perspectives
Lee Shin Yiing, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin and Prof. Madya Dr. Rosli Saleh
1573 hits

8
Academic Journal
The Relationship between Strategic Information System and Business Strategies in Malaysia
Prof. Datuk Seri Dr. Md. Zabid Abdul Rashid, Saadiatul Ibrahim and Prof. Datin Paduka Dr. Samsinar Md. Sidin
1720 hits

9
Academic Journal
Determinants and Influence of Wives’ Sex Role Orientation in Urban Family Purchase Decision Making in Malaysia
Prof. Datin Paduka Dr. Samsinar Md Sidin, Assoc. Prof. Dr. Dahlia Zawawi and Dr. Carol Teo Boon Chui
1020 hits

10
Academic Journal
Exploring Influences of Consumer Socialization Agents on Branded Apparel Purchase among Urban Malaysian Tweens
Carol Boon Chui Teo, Prof. Datin Paduka Dr. Samsinar Md Sidin, and Mohd Izzudin Mohamad Nor
1910 hits

11
Academic Journal
Income diversification for future stable Economy in Saudi Arabia: an overview of the tourism industry
Ayman Sherbini, Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin
1266 hits

12
Academic Journal
The Antecedents of Brand Equity Development on Malaysian Interment Service Providers
Dr. Seyed Rajab Nikhashemi, Prof. Dr. Laily Paim, Prof. Datin Paduka Dr. Samsinar Md Sidin and Prof. Madya Dr. Syuhaily Osman
817 hits

13
Academic Journal
Sourcing Practices of Manufacturers in the Malaysian Electronics and Electrical Products Industry
Prof. Datin Paduka Dr. Samsinar Md. Sidin and Ng Gek Cheng
798 hits

14
Academic Journal
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust
Asst. Prof. Masoumeh Hosseinpour, Assoc. Prof. Hossein Nezakati, Prof. Datin Paduka Dr. Samsinar Md Sidin, Wong Foong Yee
1355 hits

15
Academic Journal
Income diversification for future stable Economy in Saudi Arabia: an overview Of the tourism industry
Ayman Sherbini, Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md Sidin
1065 hits

16
Academic Journal
The Antecedents of Brand Equity Development on Malaysian Interment Service Providers
Dr. Seyed Rajab Nikhashemi, Prof. Dr. Laily Paim, Prof. Datin Paduka Dr. Samsinar Md Sidin and Dr. Syuhaily Osman
786 hits

17
Academic Journal
Development and Validation of Female Hedonic Orientation Scale
Dr. Carol Boon Chui Teoa, Prof. Datin Paduka Dr. Samsinar Md Sidin
764 hits

18
Academic Journal
Impact of Environmental Factors as Moderator on Export Marketing Performance in Wooden Furniture Industry
Dr. Azaze @ Azizi Hj. Abdul Adis and Prof Datin Paduka Dr.Samsinar Md. Sidin
535 hits

19
Academic Journal
Relationship between work‐family conflict and quality of life: An investigation into the role of social support
Prof. Datin Paduka Dr. Samsinar Md‐Sidin, Dr. Murali Sambasivan, Dr. Izhairi Ismail
725 hits

20
Academic Journal
Perceptions of advertising and celebrity endorsement in Malaysia
Prof. Datuk Seri Dr. Md. Zabid Abdul Rashid , Jainthy Nallamuthu and Prof. Datin Paduka Dr. Samsinar Md. Sidin
850 hits
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