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Type :Thesis
Subject :Social Sciences
Main Author :Lon Kar Woh
Title :Factors Influencing Mobile Subscribers' Adoption 5G Services in Malaysia
Content Type :still image (rdacontent)
Media Type :computer (rdamedia)
Carrier Type :online resource (rdacarrier)
Place of Production :Kuala Lumpur
Publisher :Tun Razak Graduate School
Year of Publication :2003
Physical Description :ill, 79 pages
Notes :Project Paper Submitted in Partial Fulfilment of the Requirements For the Degree of Master of Business Administration Universiti Tun Abdul Razak
Corporate Name :UNIRAZAK Library
PDF Guest :Click to view PDF file

Abstract : UNIRAZAK Library
The purpose of this study is to examine factors that will influence Malaysia mobile subsiders to adopt 5G services. Based on the research report MIER 2022. Economic Impact Analysis of 5G Technology Implementation in Malaysia. The Malaysian Institute of Economic Research, Kuala Lumpur. Some information has been changed, from single wholesale network to dual wholesale network. This also changed the Telecommunication company changed their strategy and the study gap on the subscriber’s adoption of 5G services is not covered in the research paper. Hence, this study is to fill the gap to find out what is the factors that influence Malaysian to adopt 5G services. This study applies some of the survey questionnaire based on 5G Economy Global Public Survey Report Commissioned by Qualcomm conducted by PSB research December 2016, journal by Mirjana (et. al 2023) A readiness assessment framework for the adoption of 5G based smart-living services, and Tommi et. al 2018 investigating adoption factors of 3G services for our research. To understand the relationship between the factors influencing mobile subscribers adoption 5G services in Malaysia. The survey questionnaire hosted via Google Forms online, personally invite face to face interview and answer through the phone and link distributed through Facebook, WeChat and WhatsApp to the contacts. Target 390 Malaysian respondents were successfully collected. The collected data then using SPSS (Statistic Package for Social Sciences) and SPSS AMOS (Analysis of Moment Structure) software and used structural equation modelling (SEM) to analyse and validate the measurement model and test hypotheses. Results indicated that all the 4 hypotheses were supported, and the SEM model were tabulated with better fit model. This study finding status the implications that be referred by telecommunication companies, government, and corporates to gauge the Malaysian view towards 5G services and eventually deploy the right strategy to deploy it. It is useful for researcher understand on the limitation of the research and continues to research as 5G services adoption still at early stage and will change from time to time.     Keywords: 5G services, Mobile subscribers, Telecommunication, Malaysia
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