Malaysian Airlines : Getting Of Strategically

Shabina Nur Binti Bashir Mohamed, Asst. Prof. Nor Khalidah Abu and M. S. B. Siddiq

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Type :	Academic Journal
Main Author :	Shabina Nur Binti Bashir Mohamed, Asst. Prof. Nor Khalidah Abu and M. S. B. Siddiq
Title :	Malaysian Airlines : Getting Of Strategically
Varying Form of Title :	International Journal of Marketing and Management Research, Vol. 8, Issue 1, (2017)
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Publisher :	International Journal of Marketing and Management Research
Year of Publication :	2017
Summary :	The discussion centers around the different facets of the external environment of Malaysia Airline specifically focusing on the background of the airlines, the Strength, Weaknesses, Opportunities and Threat Analysis as well as the Porter’s Five Forces Analysis. The analysis is carried out to explore the external environment and to exemplify how one can make use of the strategic tools to assess the pertinent facets of the environment to overcome the crises. This case has been developed as a basis for academic discussion for exemplifying the issues and perspectives of managing, leading and strategizing rather than to illustrate either effective or ineffective handling of any business or management situation. It is based on the information publicly available through company reports, brochures, pamphlets, leaflets, newspapers, magazines, websites, or other such material.
Corporate Name :	UNIRAZAK Library
PDF Guest :	Click to view PDF file

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