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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| The growth of the convenience stores in petrol stations have evolved dramatically,
with all of the operators now shifting their focus to convenience stores, reflecting their
intention to expand their retail company beyond the delivery of petroleum goods. This
study is unique in its attempt to comprehend the aspects influencing consumer
satisfaction. A total of 101 set of questionnaires were distributed to shoppers of Buraq
Mart convenience in Sik, Kedah. The quality of traditional market services is less
competitive when compared to modern markets. The condition occurs due to
perception that traditional retails are slum, chaotic, muddy, dirty, and lack of facilities
such as limited parking area, smelly and dirty trash cans, hallways, narrow and so on.
Prices, products, employee services and atmosphere are important factors for
customers in creating customer satisfaction and loyalty.
Keywords - customer satisfaction, prices, product, employee service, atmosphere,
convenience store, petrol station |
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