QR Code Link : Type : Thesis Subject : Social Sciences Main Author : Gow Celia Devi Krishnan Title : The Mediating Role of Covid-19 Environment on Portfolio Allocation Decision Varying Form of Title : A Case Study in Malaysia Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : 2022 Physical Description : ill, 224 pages Notes : Project Paper Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Guest : Click to view PDF file

Abstract : UNIRAZAK Library

Economic and financial theories presume that individuals make decision based on bounded rationality, by taking into all the available information. Economist believe in classic models of rational market behaviour in decision making-process and so do not consider irrational behaviour. Uncertainty, makes individual to arrive at irrational decision. The ability to make decisions is mostly responsible for investing profits and losses. At times, even the most prominent and well-verse investors collapse in investment. As a result, this demonstrates that classic theories of rational market behaviour are missing something. The impact of the Big Five Behavioural Finance features is investigated in this article (Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism- OCEAN) on individual investors decision making process on portfolio allocation; Stock, Mutual Funds, Insurance, and Cash Equivalent, under the uncertainty due to COVID-19 pandemic and the goal is to prove that such fundamental concerns exist. One of the most important predictors of the market movement has been the investors sentiment. The influences of OCEAN, whether it exhibit positive or negative impact on the portfolio allocation decision-making during COVID-19 pandemic was studied. The result shows that Openness and Agreeableness has a statistically significant positive relationship with investors’ decision on portfolio allocation and COVID-19 does have impact on the cause-and effect relationship between OCEAN and decision- making process. Primary data was collected by distributing a structured questionnaire among 300 individual investors. The fundamental goal of the study would be to see if behavioural finance influences investors’ decisions in times of trouble, such as the COVID-19 epidemic, using behavioural finance theory as a guide. This study will be closer to the reality and gives a more significant insight to the decision-making on portfolio allocation and psychology traits used to explain why the decision was made. Keywords: Personality traits, individual investors, financial traits, epidemic, and pandemic.

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