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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| This study aims to investigate the mediating effect of technology application in enhancing the weakness of market access, financial resources, and supplier resources for Bumiputera entrepreneurs' success in the aluminium industry. Bumiputera entrepreneurs face numerous challenges related to market access, limited financial resources, and inadequate supplier networks, which can hinder their business growth and success. This research proposes that technology application plays a crucial role in mediating these weaknesses, enabling Bumiputera entrepreneurs to overcome barriers and achieve sustainable success in the aluminium industry. By leveraging technology, entrepreneurs can enhance market access, optimize financial resource utilization, and establish robust supplier networks. The population of the sample was on the participants in the course of aluminium product at Furniture Industry Technology (FITEC) Sdn Bhd, Selangor. It comes out of 75 respondents based on PLS-SEM model to study the relationship and impact of market access, financial resources supplier resources and technology application on the economic development. Based on ten (10) hypotheses, there were only six (6) were accepted and the four (4) of hypotheses were rejected. These impact by the high cases of pandemic Covid-19 recently on 2019.The findings of this study contribute to the academic literature by highlighting the importance of technology in facilitating the success of Bumiputera entrepreneurs in the aluminium sector |
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