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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| This research examines the experiences of women who transitioned from working in corporate offices to owning their own businesses. The study sought to understand their motivations, personal and entrepreneurial qualities, challenges they faced during the transition, and how experiences differed among different ethnic groups. The study involved a questionnaire and convenience sampling of 102 women entrepreneurs in the Klang Valley. Women switched for economic incentives, business opportunities, autonomy, personal growth, and job satisfaction. They exhibited communication, listening, perseverance, and self-discipline skills, as well as problem-solving, leadership, relationship-building, and adaptability skills. Challenges included staffing shortages, lack of financial and team support, and lack of expertise. No significant differences in entrepreneurial characteristics were found among different ethnic groups, except for personal networking and computer skills, which could be remedied through education |
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