QR Code Link : Type : Thesis Subject : Social Sciences Main Author : Wan Mohd Pairus Bin Wan Hussin Title : A Case Study of Performance Issues in Malaysia Airlines Berhad Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : 2023 Physical Description : ill, 79 pages Notes : Research Project Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Business AdministrationUniversiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Guest : Click to view PDF file

Abstract : UNIRAZAK Library

Malaysia Airlines which is used to be known as MAS is a symbol of proud for Malaysian since its establishment. MAS had reached its peak in 1990s and had won several awards in airline industry and was nominated as the best airline service in south east asia markets in its golden era. However, the sky is not always blue, MAS has undergone several performance crisis and downturn from 1997 until present. This case study will explore what had MAS achieved in its golden age, and what internal and external factors influenced and led to performance management issues in achieving its corporate objectives. The information were partially extracted from MAS website 2023, https://www.malaysiaairlines.com and also from YABhg. Tun Dr. Mahathir Bin Mohammad on the several sessions with YABhg. Tun, 2022 & 2023

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by UNIRAZAK Library
If you have enquiries with this repository, kindly contact us at pustaka@unirazak.edu.my or 03-2707275