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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| In an era of boundless connectivity, social media wields unfathomable influence over consumer behaviors, specifically in a society of growing tech users in Malaysia. This research paper focuses on examining the impact of social media on consumer behavior within the Malaysian context, employing a quantitative research approach centered on descriptive statistics. By analyzing a substantial dataset collected from a representative sample of Malaysian consumers, we aim to unravel the multifaceted dimensions of social media impact, including factors such as purchasing decisions, brand loyalty, information-seeking behavior, and social influence. Through a rigorous examination of descriptive statistics, this study provides valuable insights into the distinctive dynamics of social media's role as an influential medium. The limitations of this research lie in its exclusive focus on quantitative analysis, which underscores the need for further exploration of qualitative aspects. Nonetheless, the findings offer practical implications for marketers, businesses, and policymakers, enabling them to craft effective strategies that leverage the potential of social media in Malaysia's swiftly evolving market landscape |
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