The Influence of Product Quality and Service Quality on Brand Leadership:

Khairul Anuar Abdul Shukor , Siri Roland Xavier and Azrul Fazwan Kharuddin

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Type :	Academic Journal
Main Author :	Khairul Anuar Abdul Shukor , Siri Roland Xavier and Azrul Fazwan Kharuddin
Title :	The Influence of Product Quality and Service Quality on Brand Leadership:
Varying Form of Title :	An Empirical Study of Petrol Station Outlet Users
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Publisher :	International Journal of Management, Accounting, Governance and Education
Year of Publication :	2022
Summary :	The purpose of this study is to examine the influence of product quality and service quality on brand leadership. Brand leadership refers to a technique and strategies that organizations use to market a product and service. Current researchers focus on the brand equity dimension and yet less examine the relationship between product quality, service quality, and brand leadership, especially in petroleum industries. Therefore, a petrol station outlet user was selected to conduct this case study due to its importance in driving economic status and demonstrating the relationship between product quality, service quality, and brand leadership
Corporate Name :	UNIRAZAK Library
PDF Guest :	Click to view PDF file

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