A Framework for Marketing Management

Philip Kotler, Kevin Lane Keller

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Type :	TextBook and References
Subject :	Management Business, Marketing Social Sciences
ISBN :	9780133871319
Main Author :	Philip Kotler, Kevin Lane Keller
Title :	A Framework for Marketing Management
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)
Edition :	Sixth edition

Place of Production :	Boston
Publisher :	Pearson
Year of Publication :	2016
Physical Description :	Online resource
Corporate Name :	UNIRAZAK Library
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