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UNIRAZAK Library Pustaka
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| Abstract : Unirazak Library |
| The covid-19 pandemic seems to be over. I have to lament that in the past three years, whether it is the current epidemic or the post-epidemic era, it has had an irreversible impact on all walks of life. This has put the entire society and enterprises under great pressure. Of course, It also accelerates the transformation of the global labor market because it is a pervasive pressure. Throughout the covid-19 pandemic, the retail industry has always supported the basic necessities of every individual, especially during the lockdown period, many people can only purchase food and daily necessities through online retail or nearby community retail to ensure basic supplies Daily needs. During the epidemic period, retail enterprises have become part of the infrastructure construction of the country's major disaster relief. After the Great Tohoku Earthquake in 2011, especially under the huge social panic caused by the Fukushima nuclear leak, Japanese convenience stores, mainly 7-11, took on the important role of food supply and stabilizing people's hearts. 7-11 also proposed that as the infrastructure for national disaster relief, they hope that in the event of a major disaster, any disaster victim can see 7-11 within a few hours. During this epidemic, when local governments required various commercial places to close, they consistently included supermarkets and homeservice fresh food e-commerce companies in the list of enterprises that ensure people's livelihood. As long as retailers can still buy products, whether online or offline, people's hearts will be stable. (Yang et al., 2020). However, the retail industry, which plays such an important role in these difficult times, is also facing substantial pressure on its workforce. Under epidemic control, travel and health monitoring are closely related, and the commute of retail employees has also been affected to a certain extent. Due to travel restrictions, household consumption has also been magnified, especially for justneeded goods and medical supplies. On the other hand, affected by the sharp reduction in consumer traffic, the market demand for optional consumer goods has dropped sharply, and traditional offline subdivisions such as department stores and shopping centers have suffered from poor operations, which also put a certain amount of pressure on the income of retail practitioners. China's human resources service provider 51job reviewed the basic living conditions of retail workers during the epidemic. The income ix of retail staff is closely related to the market environment. More than 70% of the respondents said that their income during the epidemic was greater than before the epidemic. decrease in magnitude. At the same time, more than 40% of the interviewees felt a career crisis due to the new consumption model that benefited from the epidemic. (Ge et al., 2020) For the retail industry, the importance of employees is beyond doubt. Especially in the current market environment, with a series of challenges such as rising operating costs, supply chain disruption, and human resource shortage, the importance of retail employees is even more prominent. Therefore, the retail industry needs to rethink carefully and support employees as one of the important tasks. (SLD, 2022) Whether a retail enterprise has absolute support for employees is most directly reflected in employee engagement. Marcus Buckingham (Hayes et al., 2019) pointed out that business leaders are eager to improve employee engagement, maintain employee stability, and attract competitive employees to join the enterprise team. Employee engagement directly affects the company's financial situation, production efficiency, and customer satisfaction. The benchmark of employee engagement is mainly the degree of employee engagement in work, that is, whether employees agree with the organization, whether they can concentrate on work and whether they have a risk-taking spirit in work. As we all know, under the influence of the epidemic situation, although the employees of retail enterprises shoulder heavy social responsibilities, they are faced with difficult and uncertain factors, and their own or external pressures can easily lead to a decline in work engagement, resulting in a loss of professionalism. Consumers are at the end of consumption in the retail industry. In an era when retail is also closely connected with consumers, if the degree of dedication of retail employees is slightly reduced, consumers who have the most direct impact on retail companies will have the most direct impact on brand value and brand value. The negative evaluation of the service, in turn, affects the overall efficiency of the retailer. Therefore, in difficult times, how to improve employee engagement has become a key consideration for the retail industry. (Bhalla et al., 2022) |
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