UNIRAZAK Library Pustaka
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Abstract : Unirazak Library |
Abstract of the research project paper submitted to the Senate of Universiti Tun Abdul Razak in partial fulfilment of the requirement for the Master of Business Administration. FACTORS INFLUENCING MALAYSIAN MILLENNIALS' INTENTION TO INVEST IN THE CAPITAL MARKET By MARDHIYAH HANIM BINTI MOHD RAFDI October 2022 Personal financial management means having the knowledge and the ability to decide on money making and expenditure, medical and life insurance, children's education plan and retirement in the future. Investment is an essential part of personal finance management, and millennials need to have great awareness and knowledge of investment and the purpose of investing. This study examines the factors influencing and to what extent the factors influence the intention to invest in the capital market among Malaysian millennials. The study model refers to a modified Theory of Reasoned Action (TRA). The study uses a simple random sampling technique, and the primary data was collected based on a questionnaire survey of 204 millennials living in Malaysia. The investment intentions measured in the study are attitude toward investment, subject norms and religiosity. The data were analyzed and tested using SPSS and AMOS to obtain frequency distribution for demographic variables and an intercorrelation matrix of the variables. The goodness of the data was tested using Cronbach's Alpha on the reliability of the questionnaire, and the study's validity was tested using convergent validity measurement. This study applied multiple regression analysis as numerous independent are present. The research findings showed that attitude towards investment and subjective norms positively impact millennials' intention to invest in the capital market, and religiosity does not positively impact millennials' intention to invest in the capital market. |
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