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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| Abstract of the project paper submitted to the Senate of Universiti Tun Abdul Razak in partial fulfillment of the requirements for the Master of Business Administration. Factors Affecting International Student Recruitment (Admissions and Enrollment Management Service) By Putri Balqis binti Zulkiflee July 2022 International student recruitment (ISR) is an essential aspect of higher education. This paper investigates ISR from a higher education institution (HEI) perspective and considers admissions and enrolment management factors that may affect the recruitment process. Additionally, the study included the institution’s reputation, ranking, tuition fees, and location impact on the relationship between the services and ISR. A qualitative study is used in which the researcher interviewed decision-makers regarding their institutions’ admissions and enrolment management services aspects of ISR. The interview data are processed, analyzed, and categorized by Nvivo to get the results and findings. The findings presented are from a sample of HEIs in the United Kingdom. This study finds that admissions and enrolment management services are essential to an effective and strategic ISR plan. It further suggests that the institution’s reputation, which is the ranking, affects the admissions, enrolment management, and ISR the most compared to the tuition fees and location. Moreover, the findings show that integrating admissions and enrolment management services would tremendously boost the ISR through clear communication between services, an effective leadership team, and a standardized online platform or system. One common similarity between all the participating HEIs is that they outsource these services to an external provider, QS Enrollment Solution (QSES); thus, they have solid admissions and enrolment management services, eventually an excellent ISR plan. ix Further research is required to determine the applicability of the findings to other education sectors. Implications are considered from the viewpoint of the ISR decision-makers and managers. This study’s significance will help HEIs understand the importance of these services and how they should embrace, enhance, and integrate them to improve their ISR. This paper fulfills an identified research and practitioner gap by investigating ISR from an institutional perspective. |
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