QR Code Link : Type : Thesis Subject : Social Sciences Main Author : Segar Nadason Title : Does Customer Loyalty Impact on Operational Management and Product Market Performance? A Malaysian Electronic Manufacturing Perspective Varying Form of Title : Research Project Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Tanjong Malim Publisher : Tun Razak Graduate School Year of Publication : October 2022 Physical Description : ill, 62 pages Corporate Name : UNIRAZAK Library PDF Guest : Click to view PDF file

Abstract : UNIRAZAK Library

Abstract of the project paper submitted to the Senate of Universiti Tun Abdul Razak in partial fulfilment of the requirements for the Master of Business Administration Does Customer Loyalty Impact on Operational Management and Product Market Performance? A Malaysian Electronic Manufacturing Perspective By Segar Nadason This study aims to examine the mediating effect of customer loyalty in the relationship between quality management, inventory management, and supply chain management on the product market performance. Therefore, this study was very significant in explaining how effective inventory management, quality management, and supply chain management to the product market performance. This research was done in one of the electronic manufacturing companies which is in Penang, Malaysia. Therefore, the population in this manufacturing company was 700 employees. The questionnaire was prepared and administered to employees in this manufacturing company. Non probability sampling was applied on the population of 700 employees and to come up with a sample of 65 respondents based on PLS SEM model to study the relationship and impact of quality management, inventory management, supply chain management and customer loyalty on the product market performance. The research was done using various statistical methods and the data was analyzed using SMART PLS3. It was found that the aspects of quality management, inventory management, supply chain management, customer loyalty and product market performance have significant impact on the product market performance. The findings for seven (7) hypotheses showed a significant relationship for all variables. Therefore, it is recommended for business operators and related stakeholders to have serious enhancement of supply chain, inventory management, and quality management processes on their business or organizational activities to increase the customer loyalty and product market performance for the longterm viability.

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