Factors Influencing the Customer Engagement on Social Media

Dhany Azlany Bin Jamil

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Type :	Thesis
Subject :	Social Sciences
Main Author :	Dhany Azlany Bin Jamil
Title :	Factors Influencing the Customer Engagement on Social Media
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Place of Production :	Kuala Lumpur
Publisher :	Tun Razak Graduate School
Year of Publication :	February 2023
Physical Description :	ill, 81 pages
Notes :	Research Project Submitted in Partial Fulfillment of the Requirements\\\\\\\\r\\\\\\\\nfor the Degree of Master of Business Administration\\\\\\\\r\\\\\\\\nUniversiti Tun Abdul Razak
Corporate Name :	Unirazak Library
PDF Guest :	Click to view PDF file

Abstract : Unirazak Library

As pa presult, pof pmanagement pnot pbeing paware pof pthe popportunities psocial pmedia poffers pin preducingpthe pcost pof pfirms padvertisingpcampaigns, pincreasingpof psales, pfindingpnewpcustomers pand psustaining pmarketing pstrategy pglobally. pThe pdesire pto pundertake pthis presearch pto pprobe pfurther pintopthis puntappedpavenue pof psocial pmedia, ptopbringptoplight pits pnumerous popportunities ptopmanagement, pmarketers pandpstakeholders. p pThe panalysis pof pthis pstudyphas pCronbach’s pAlpha pvalue pof pmore pthan p0.7 pfor pall p17 pitems pin pthe pscale. pIn pfact, pthe pscale phad pa pvalue pof p0.911. pHence, pthe presearch pinstrument pwas pdeemed pto pbe preliable pbased pon pthe palpha pstatistic. p pThe presult pshown pthat pthe pthree pindependent pvariables pas psignificant prelationship pwith pthe psocial pmedia pas pa pmarketing pstrategy. pTherefore, pit pis ptime pfor pthe pcompanies pto pmake peffective pstrategies pandpexecute pthemptopwinplarger pshare pof pbusiness pthroughpthis prevolutionarypmedium pandpbecome pthe pinnovative pfirmpof pcomingpfuture.

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