QR Code Link : Type : Thesis Subject : Social Sciences Main Author : Yew Bee Teng Title : An Empirical Study on the Factors Influencing the Customers Decisions to Use Online Food Delivery Services after the Covid-19 Pandemic Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : February 2023 Physical Description : ill, 70 pages Notes : Research Project Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak\\r\\n Corporate Name : Unirazak Library PDF Guest : Click to view PDF file

Abstract : Unirazak Library

This research study will investigate the “Factors Influencing the Customers Decisions to use Online Food Delivery Services after the COVID-19 Pandemic”. By using a cross-sectional analysis of 225 target respondents in Klang Valley, Johor, Pahang and Kedah, this study investigates the relationship between convenience, timesaving, cost-saving, and service quality with the decisions of customers to resume using online food delivery services after the COVID-19 Pandemic. This paper explores the link between convenience, time-saving, cost-saving, and service quality with the decisions of customers to continue using online food delivery services after the COVID-19 Pandemic. There is a significant relationship between convenience, time-saving, cost-saving, and service quality with the decisions that customers make in continuing to use online food delivery services after the COVID-19 Pandemic. In addition, I found that convenience has the greatest correlation with the decisions of customers to continue using online food delivery services. This study is significant for researchers, buyers, and sellers interested in online food delivery services, as it shows that convenience, time-saving, cost-saving, and service quality are the four important factors that customers take into consideration when using food delivery services after the COVID-19 Pandemic. The Social Sciences Statistical Package (“SPSS”) was used to perform descriptive analysis, reliability analysis, correlation analysis, and testing of the hypotheses formed. The results of the study showed the positive and important link between the online food delivery service for convenience, time-saving, cost-saving, and service quality. In this analysis, there are some managerial consequences. Furthermore, some of the analysis’ limitations have been established. For future research, guidelines have been given. Future researchers will also be able to find ways to strengthen this topic for future studies

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by UNIRAZAK Library
If you have enquiries with this repository, kindly contact us at pustaka@unirazak.edu.my or 03-2707275