Strategic Brand Management

Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan

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Type :	TextBook and References
Subject :	Social Sciences Management
ISBN :	9780198797807
Main Author :	Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan
Title :	Strategic Brand Management
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)
Edition :	Fourth edition

Place of Production :	New York, NY
Publisher :	Oxford University Press
Year of Publication :	2018
Physical Description :	Online resource
Corporate Name :	UNIRAZAK Library
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