UNIRAZAK Library Pustaka
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Abstract : Unirazak Library |
Malaysia has the most active and developed Islamic banking sector in the East Asian region. This sector is set to grow with both Islamic and non-Islamic banks (dual window system) now offering a range of Shariah compliant financial products. With increasing competition in terms of better services and recent specific requirements for Shariah compliance, the Islamic banking sector is not only expected to provide a higher standard of quality service but also to be more focused on being Shariah compliant. Hence, this study recognizes the need to expand the dimensions of Shariah compliance looking at the impact of both service quality and Shariah compliance in terms of customer satisfaction taking customer satisfaction as a mediator to customer loyalty and customer retention. This research formulates an enhanced model named SCSQ model for service quality and customer satisfaction of Islamic banks in Malaysia. |
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