QR Code Link : Type : TextBook and References Subject : Business, Marketing Communication ISBN : 9781111580216 Main Author : Terence A. Shimp Title : Advertising, promotion, and other aspects of integrated marketing communications Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier) Edition : Ninth edition

Place of Production : Mason, Ohio Publisher : South-Western Cengage Learning Year of Publication : 2013 Physical Description : Online resource Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

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