The online shopping has recorded a significant growth in this recent year due to the presence of social media as well as the technological advancement. In the meanwhile, it has provided an alternative for the companies to deal with the customers especially for teenagers and youngsters as they form majority of online shoppers. From customers’ perspective, the presence of online shopping has provided an alternative for them to make the purchases other than making purchases at brick-and-mortar stores. The objective of research is to examine the relationship between privacy, customer shopping behaviour, customer loyalty, product variety, and customer satisfaction towards online shopping among the people in Kuala Lumpur