QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Farhanah Begum Binte Kassim Khan Title : Analysing the Factors Linked to the Decline in Student Enrolment in Private Universities Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : February 2024 Physical Description : ill, 88 pages Notes : Research Project Submitted in Partial Fulfilment of the Requirements \r\nfor the Degree of Master of Business Administration \r\nUniversiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

This thesis is to analyse the pressing issue of declining student enrolments in private universities across Malaysia, a subject of considerable concern within the higher education sector. Motivated by the observed consistent downturn in student numbers, this study seeks to unearth the underlying causes of this trend and its wider implications for the educational landscape. The significance of this research lies in its ability to provide a clearer understanding of the factors deterring students from private universities, information crucial for the strategic planning and competitive positioning of these institutions

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