Winning the Start-Up Game:  Antecedent Factors that Impact Success for Small and Medium-Sized  Enterprises

Stephanie Rosnah Kenteh @ Kinti

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Type :	Thesis
Subject :	Business, Marketing
Main Author :	Stephanie Rosnah Kenteh @ Kinti
Title :	Winning the Start-Up Game: Antecedent Factors that Impact Success for Small and Medium-Sized Enterprises
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Place of Production :	Kuala Lumpur
Publisher :	Tun Razak Graduate School
Year of Publication :	February 2024
Physical Description :	ill, 115 pages
Notes :	Project Paper Submitted in Partial Fulfilment of the Requirements \r\nfor the Degree of Master of Business Administration\r\nUniversiti Tun Abdul Razak
Corporate Name :	UNIRAZAK Library
PDF Full Text :	Login required to access this item.

Abstract : UNIRAZAK Library

This study provides valuable insights for small and medium-sized enterprise (SME) start-up projects in Malaysia. By identifying the critical success factors (CSFs), barriers, and solutions, this research can help new ventures understand the attributes necessary for success and overcome common obstacles. Additionally, the analysis of homogeneity in perceptions concerning age group and gender provides a valuable tool for entrepreneurs to tailor their approach to different demographics. B

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