Overcoming Challenges to Promote Sustainable Fashion for a Greener Future:  A Case Study of Klang Valley

Hairry Bin Rosli

QR Code Link :
Type :	Thesis
Subject :	Business, Marketing
Main Author :	Hairry Bin Rosli
Title :	Overcoming Challenges to Promote Sustainable Fashion for a Greener Future: A Case Study of Klang Valley
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Place of Production :	Kuala Lumpur
Publisher :	Tun Razak Graduate School
Year of Publication :	February 2024
Physical Description :	ill, 158 pages
Notes :	Project Paper Submitted in Partial Fulfilment of the Requirements \r\nfor the Degree of Master of Business Administration \r\nUniversiti Tun Abdul Razak
Corporate Name :	UNIRAZAK Library
PDF Full Text :	Login required to access this item.

Abstract : UNIRAZAK Library

The study, "Overcoming Challenges to Promote Sustainable Fashion for a Greener Future: A Case Study of Klang Valley," dives deep into the barriers hindering sustainable fashion in one of Malaysia's most vibrant regions. While the fashion sector remains a significant environmental polluter, this research highlights key findings on consumer and industry challenges towards adopting sustainable practices. It reveals a notable gap in awareness and responsiveness towards sustainable fashion among consumers and traders, emphasizing the critical role of education and policy reform. The study also explores the potential of the circular economy model to revolutionize industry practices by addressing overconsumption, resource scarcity, and the social and environmental impacts of fast fashion. By proposing strategic interventions, this research aims to catalyze a shift towards more sustainable fashion practices, offering valuable insights for policymakers, industry stakeholders, and the academic community to foster environmental responsibility within the fashion industry globally

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page