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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| This research examines the effects of e-commerce and new technology on the Malaysian cosmetics and beauty sector, focusing on SimplySiti. The investigation employs a mixed approach, with surveys and interviews providing data from consumers and industry experts. The research examines several factors which determine consumer behavior the likes of; convenience, time saving aspects as well as website design/features. In the same vein it also looks into how these factors relate to attitudes held by shoppers towards online shopping. Among these are descriptive statistics, regression analysis, and correlation assessments. It was established that there is a strong positive correlation between convenience, time-saving aspects, website design/features, and consumer attitude towards online shopping. Consumers perceive value in using online platforms because they offer convenience as well as efficiency, especially for beauty products. It also found that website designs and features played a critical role in shaping positive consumer perceptions. A theoretical implication stresses the importance of these issues in understanding customer behaviors within the e-commerce landscape. Practical implications give useful insights about enhancing their online platforms and services to businesses operating in this industry, especially those dealing with cosmetics or beauty products. Lastly, it recommends some future studies that should be carried out to explore more in the ever-changing field of e-commerce within the beauty industry. |
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