QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Roopini Ravandran Title : The Impact of Online Network on Consumer’s Buying Decision in Cyberjaya Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : February 2024 Physical Description : ill, 106 pages Notes : Research Project Submitted in Partial Fulfilment of the Requirements \r\nFor the Master of Business Administration \r\nUniversiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

The swift advancement of digital technology has greatly altered the patterns of consumer behavior, namely within the realm of online networks. This thesis examines the significant impact of internet networks on customers' purchasing choices in Cyberjaya, a vibrant and technologically progressive metropolitan hub. The study used a approach, integrating quantitative surveys to thoroughly investigate the various dimensions of this phenomenon. The study examines the influence of online networks, including as social media platforms, online reviews, and influencers, on customers' buying decisions in Cyberjaya. Analyzing key characteristics such as information accessibility, trustworthiness, and social impact provides insights into how consumers make decisions in the digital arena. In addition, the study examines how demographic characteristics and technological ability affect the influence of online networks on purchasing decisions. The objective of this research is to offer businesses, marketers, and policymakers in Cyberjaya important insights on the evolving patterns of consumer behavior in the digital era. With the continuous advancement of technology and the growing influence of online networks on consumer decision-making, businesses must prioritize understanding these dynamics in order to effectively engage with their target audience and improve overall consumer happiness.

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