QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Thurga Thevi Sitivinaigan Title : Factors Influencing the Intention to Invest in Cryptocurrency among Working Adults in Malaysia Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : February 2024 Physical Description : ill, 74 pages Notes : Research Project Submitted in Partial Fulfillment of the Requirements \r\nFor the Degree of Master of Business Administration \r\nUniversity Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

This thesis investigates the factors influencing cryptocurrency investment intentions among Malaysian working adults, employing a quantitative research design. Key findings reveal that financial literacy and social influence positively impact investment intentions, while risk perception and perceived complexity serve as barriers. The study highlights the importance of targeted educational initiatives, community engagement, simplified investment processes, and enhanced security measures. These insights contribute to the understanding of financial behavior in the context of emerging digital finance, offering valuable recommendations for stakeholders in the cryptocurrency ecosystem.

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