QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Janani A/P Shanmugam Title : Effective Digital Marketing Strategies to Enhance Business Sales Performance of Malaysia’s SMEs Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : February 2024 Physical Description : ill, 100 pages Notes : Research Project Submitted in Partial Fulfillment of the Requirements\r\nfor the Degree of Master of Business Administration\r\nUniversiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

This research explores the important role of digital marketing in enhancing sales for Malaysia’s SMEs, particularly post-COVID-19. It investigates the motivations and challenges faced by SME owners, highlighting the importance of a strategic business approach, and emphasizing the surge in SME significance, especially among women entrepreneurs during the pandemic. The research paper emphasises the need for small and medium-sized enterprises (SMEs) to adopt digital marketing techniques, specifically focusing on Pay-per-Click (PPC) Marketing, Email Marketing (EM), Social Media Marketing (SMM), and Search Engine Optimization (SEO). These approaches are carefully evaluated to determine their ability to engage client interest, stimulate purchase intentions, and drive sales. Aligned with the principles of scientific management theory, this research aims to provide SMEs with practical solutions to navigate the changing digital landscape successfully. The problem statement highlights challenges for Malaysia’s SMEs, such as high failure rates due to poor financial management and inadequate marketing. This research expands existing literature by examining the long-lasting impact of digital marketing, mainly SEO, SMM, Email Marketing, and PPC, on SMEs' sales performance. The research questions aim to uncover these tactics' subtle complexities and contributions. This research is crucial for informing SME owners, managers, and decision-makers about effective digital marketing techniques, guiding them in profit maximization and navigating a globalized market. It contributes significantly to the academic discourse on digital marketing and lays a foundation for future research.

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by UNIRAZAK Library
If you have enquiries with this repository, kindly contact us at pustaka@unirazak.edu.my or 03-2707275