QR Code Link : Type : Thesis Subject : Business, Marketing, International Trade Main Author : Kaushalia a/p Kolanthavelu Title : The Impact of Social Media Advertising on Consume Purchase Behaviour Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : January 2024 Physical Description : ill, 120 pages Notes : Research Project Submitted in Partial Fulfillment of the \r\nRequirements for the Degree of Master of Business Administration \r\nUniversiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

In the ever-evolving landscape of contemporary marketing, the emergence of social media platforms has fundamentally transformed the dynamics of consumer interaction and brand promotion. This research aims to explore the multifaceted relationship between social media advertising and consumer purchasing behavior, delving into the complex interplay that shapes modern consumer decision-making processes. At the core of this investigation lies the research problem of understanding the nuanced impact of social media advertising on consumer purchasing behavior. Recognizing the profound influence of digital platforms on marketing tactics, this study seeks to address the critical need for insights into the true effectiveness of social media advertising in driving tangible consumer actions.

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