Research Study on Enhancing Global Market Access for Malaysian SMEs:  The Strategic Role of Market Linkers

Nur Suhada Ahad

QR Code Link :
Type :	Thesis
Subject :	Business, Marketing, International Trade
Main Author :	Nur Suhada Ahad
Title :	Research Study on Enhancing Global Market Access for Malaysian SMEs: The Strategic Role of Market Linkers
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Place of Production :	Kuala Lumpur
Publisher :	Tun Razak Graduate School
Year of Publication :	February 2024
Physical Description :	ill, 166 pages
Notes :	Research Project Submitted in Partial Fulfilment of the Requirements \\r\\nFor the Degree of Master of Business Administration \\r\\nUniversiti Tun Abdul Razak
Corporate Name :	UNIRAZAK Library
PDF Full Text :	Login required to access this item.

Abstract : UNIRAZAK Library

This qualitative study investigates the role of market linkers in enhancing Malaysian SMEs' international market presence, framed within the theories of Network Theory in Internationalisation, the Resource-Based View, and Institutional Theory. Through in-depth interviews and document analysis, it assesses the effectiveness and strategic alignment of market linkers with SME Corp. Malaysia's objectives. Findings underscore the indispensable role of market linkers in SMEs' global expansion, offering services ranging from logistical support to strategic market advice. The research identifies a need for stronger government support and ecosystem development to empower market linkers. Recommendations include establishing trade and cultural centres abroad, consolidating distribution centres for SME products, and improving validation processes for market linkers. This study contributes to a deeper understanding of SME internationalisation, providing insights for policy-making and SME strategy development in the global business landscape.

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page