QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Muhammad Rahimie bin Mustapa Title : Use of Search Engine to Find Private Healthcare Services : An Exploratory Study Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : January 2024 Physical Description : ill, 74 pages Notes : Research Project Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak (UNIRAZAK) Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

The era of internet has changed the dynamics of businesses in almost every sector. Healthcare sector which was deemed as a safe and evergreen sector had also received impact from the development of internet. Visibility of any business to target market is one of the most important aspects of marketing. In this digital world, healthcare businesses visibility need not only be present physically but also online. This project studies on the use of internet search engine to find private healthcare services among the population. It is important to know which search engine is being used in order to determine where the businesses should invest to increase their visibility and highlight their presence to potential target customers.

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