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Type :Thesis
Subject :Business, Marketing
Main Author :Ching Wee Sen
Title :Integrating Gpt To Drive Software Development Productivity
Content Type :still image (rdacontent)
Media Type :computer (rdamedia)
Carrier Type :online resource (rdacarrier)
Place of Production :Kuala Lumpur
Publisher :Tun Razak Graduate School
Year of Publication :June 2024
Physical Description :ill, 98 pages
Notes :Project Paper Submitted in Partial Fulfilment of the Requirements\r\nFor the Degree of Master of Business Administration\r\nUniversiti Tun Abdul Razak
Corporate Name :UNIRAZAK Library
PDF Full Text :Login required to access this item.

Abstract : UNIRAZAK Library
The rapid advancements in artificial intelligence, particularly the emergence of Generative Pre-trained Transformer (GPT) models, present exciting opportunities for enhancing software development productivity. This research aims to investigate the impact of integrating GPT on software development productivity by examining the relationships between perceived usefulness of GPT, perceived ease of use of GPT, developer skills and experience, and improved software development productivity. Grounded in the Technology Acceptance Model (TAM) and the SPACE framework, a quantitative research methodology is employed, involving an online survey of 385 software developers in Malaysia who have used GPT-based tools. 
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