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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| This research study examines the determinants of customer satisfaction at Schneider Electric, with a specific emphasis on the quality of the products, the quality of the product services, the pricing of the products, and the brand image. The main aim of this research is to determine and analyse the effects of these elements on total customer satisfaction and offer practical suggestions for improving customer experiences. This study will utilize a quantitative methodology, which involves the use of surveys and questionnaires to gather and analyse data. The data is analysed utilizing statistical techniques to ascertain the correlations between the independent factors and the dependent variables. The literature analysis indicates that customer happiness is significantly influenced by factors such as product quality, customer service quality, product price, and brand image. This research will contribute to the current body of knowledge by examining the variables that influence customer satisfaction inside Schneider Electric Company. |
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