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Type :Thesis
Subject :Business, Marketing
Main Author :Nurul Haniza Saida Binti Mohd Ramdzan
Title :The Integration Of Artificial Intelligence (Ai) In Human Resources Management (Hrm): A Case Study Of Kuala Lumpur
Content Type :still image (rdacontent)
Media Type :computer (rdamedia)
Carrier Type :online resource (rdacarrier)
Place of Production :Kuala Lumpur
Publisher :Tun Razak Graduate School
Year of Publication :June 2024
Physical Description :ill, 131 pages
Notes :Project Paper Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak
Corporate Name :UNIRAZAK Library
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Abstract : UNIRAZAK Library
This study focuses on the incorporation of artificial intelligence (AI) into human resource management (HRM) within the corporate sector in Kuala Lumpur. This is a crucial topic of interest due to the rapid technological advancements in the city's business environment. The research seeks to assess the influence of AI on talent acquisition, employee involvement, performance evaluation, and policy formulation in diverse sectors. The study utilizes quantitative methodologies, such as surveys and statistical analysis, to collect data and evaluate the effectiveness of AI in HRM. The findings emphasise the crucial role of artificial intelligence (AI) in improving human resources (HR) activities by offering data-driven insights that might shape future HR policies and practices. The study provides useful insights into the advantages and difficulties of using AI in Kuala Lumpur's dynamic business environment. This enhances our understanding of how AI is transforming HRM practices in the digital era.
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