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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| The purpose of this study is to determine the impact of marketing tactics on customer decisions to buy healthy foods. Understanding the effects of marketing tactics on consumer behaviour in the context of healthy food choices is vital for both marketers and policymakers given the rising worldwide concern for health and wellbeing. The study uses a quantitative methodology and questionnaires to gather information from a wide range of customers. The study looks at several marketing tactics and how they affect customer purchasing decisions, including product labelling, advertising campaigns, price strategies, and social media impact. By offering insights into the efficiency of marketing tactics in encouraging healthy food choices and comprehending the elements that influence consumer decision-making in this area, the study's findings will add to the body of knowledge already in existence. The findings will have an impact on both policymakers and marketers who are working to create successful marketing campaigns to boost the consumption of healthy foods. |
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