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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| Fintech in Malaysia started with the intention of enhancing financial services through technology since the mid-2000s. Bank Negara Malaysia, the country's central bank, issue licenses to regulate the sector. Today, the industry has grown significantly, with over 313 fintech companies operating across various segments, including digital payments, crowdfunding, proptech, insurtech, blockchain, lending, AI/Data and etc. Currently, fintech scene in Malaysia is vibrant and innovative, driving financial inclusion and transforming the face of financial services with new innovations guided by facilitating regulations. The sector's dynamic growth continues to shape the future of finance in the country. The study utilizes a qualitative phenomenological approach to explore the dynamic interplay between legislative frameworks, technological advancements, consumer behavior, and industry collaborations that influence the growth of fintech in Malaysia, framed within the theories of Technology Acceptance Model, Theory of Planned of Behavior, and Institutional Theory. Through in-depth interviews and surveys, this research aims to identify key drivers and barriers, providing insights that can inform policymakers, industry stakeholders, and investors in fostering a sustainable fintech ecosystem. This research also underscores the importance of addressing regulatory uncertainties and enhancing cybersecurity measures to maintain consumer trust and drive further adoption of fintech solutions. |
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