QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Wan Saiful Hafez Bin Amran Title : Impact of Strategic Management, Competition, and Cost on Performance in Malaysia’s Grade 1 Contractors Perspective Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : October 2024 Physical Description : ill, 119 pages Notes : Project Paper Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

This research aims to establish the effects of management strategy, competition and cost on the performance of the GRADE 1 contractors in the construction Industry of Malaysia. This research examines Strategic Management, Competition and Cost Management as the three independent variables in the context of Malaysia’s GRADE 1 contractors in the industry to examine their impact and contribution on the performance as dependent variables and sustainability in Malaysia’s construction industry. As this research focusing mainly on the constructions industry, The target population of this research is the G1 construction industry in Malaysia and data was collected purposively from 170 members of the Malaysian Malay Contractors Association (PKMM). Quantitative research design was adopted for this study and Multiple Linear Regression as well as Spearman’s correlation tests were conducted to assess the correlation between the independent variables and the dependent variable, performance of GRADE 1 construction firms. This study shows that performance is positively influenced by both Strategic Management and Cost, where Cost is the leading factor. While there is a strong positive relationship between Competition and performance, its co-efficient is less than other factors, making it clear that in this particular context the aptitude of Competition is considerably low. Consequently, the findings affirm that planning and efficient Cost Management are essential factors for enhancing performance in the GRADE 1 construction sector. As such, future studies should cover a longer period and cover other construction grades and regions. This research expands the current theoretical understanding of strategic and operation factors affecting GRADE 1 construction firms in Malaysia, and presents managerial and policy implications for the construction fraternity.

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