QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Julianawati Binti Abd Aziz Title : The Impact of Skills and Key Competencies in the Success of Event Management Project Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : October 2024 Physical Description : ill, 106 pages Notes : Project Paper Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration Universiti Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

This study examines the influence of specific event management competencies on project success, focusing on Hong Leong MSIG Takaful. It addresses a gap in research by exploring essential competencies like project management, communication, logistics, and financial management. Its primary goal is to asses how these competencies impact event management outcomes. Drawing on theories such as McClelland’s Competency Theory, Gantt’s Project Management Theory, and Human Capital Theory, it highlights the importance of skills and knowledge in achieving successful job performance. McClelland emphasizes the identification and development of competencies for organizational success, while Gantt underscores detailed planning, and Human Capital Theory stresses the value of education and training. A quantitative approach was used, gathering survey data from employees involved in event management. Purposive sampling ensured that participants had relevant experience. The study analyzed how competencies influence event success metrics like meeting deadlines and achieving goals. Statistical techniques, such as correlation and regression analysis, showed significant positive relationships between competencies like project management and communication with event success. The results indicated that 69.3% of the variance in event success could be explained by these competencies, emphasizing their importance in driving successful outcomes. Strong correlations were found between project management skills and event success, along with communication and logistical expertise. Reliability checks using Cronbach’s alpha confirmed strong internal consistency. The study suggests that developing competency-based training programs can improve skills in project management, communication, and logistics. It concludes by recommending further research into additional competencies that could enhance event success, contributing valuable insights for both academia and practical event management applications.

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