QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Elisya Farha Binti Mohd Akbar Title : Effectiveness of Digital Marketing towards Inflow of Patients to the Dental Practice Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : October 2024 Physical Description : ill, 109 pages Notes : Research Project Submitted in Partial Fulfillment of the Requirements\r\nfor the Degree of Master of Business Administration\r\nUniversity Tun Abdul Razak Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

In dentistry, digital marketing is an important form of marketing that enable dental practitioners or dental clinic owners to elevate the clinic’s image in the digital realm, thus improving the online traffic and raise the number of prospective patients substantially. A crosssectional study was performed in the dental clinic setting to investigate the relationship of different types of digital marketing with the inflow of patients to the dental practice. The study took place in a dental clinic located in Kota Damansara, Selangor where it utilized various types of digital marketing namely social media marketing, search engine optimization, influencer marketing and online reviews in its effort to connect to patients and also increase the patient inflow. The sample was chosen from the patient population in the dental clinic, and from Taro Yamane table, it was determined that 144 new patients were to be selected through simple random sampling method in a span of one month. Research analysis for this study utilized the Statistical Package for the Social Sciences (SPSS) software platform to determine the frequency, mean, composite reliability and convergent validity of the construct of the research. Also, it was employed in hypothesis testing by using the multiple linear regression method and the results showed social media marketing, search engine optimization and online reviews were statistically significant towards the inflow of patients, whereas the influencer marketing were statistically insignificant, thus concluding that only the social media marketing, search engine optimization and online reviews were effective towards the inflow of patients.

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by UNIRAZAK Library
If you have enquiries with this repository, kindly contact us at pustaka@unirazak.edu.my or 03-2707275