QR Code Link : Type : Thesis Subject : Business, Marketing Main Author : Nik Fareez Rizal Bin Nik Faizul Title : Green Homes And What Sells Them: An Investigation Of The Buyer’s Viewpoint Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : Kuala Lumpur Publisher : Tun Razak Graduate School Year of Publication : October 2024 Physical Description : ill, 98 pages Notes : Project paper submitted to the Senate of Universiti Tun Abdul \r\nRazak in partial fulfilment of the requirements for the Master of Business \r\nAdministration Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

Society today places great value on sustainability and environmental awareness. Therefore, it is crucial to understand the factors influencing people's decisions regarding real estate. The adoption of eco-friendly practices, such as energyefficient methods in the construction industry, holds immense potential for reducing energy consumption. As a result, there is an urgent need for the construction industry to transition towards energy-efficient housing. This research employs quantitative methods to comprehensively investigate the various factors that positively influence homebuyers' attitudes towards green homes. It considers how perceived costs, both short and long-term, impact decision-making processes. The study also explores how homebuyers' trust and preferences are shaped by green certifications such as GBI, ENERGY STAR, and LEED and how these certifications encourage environmental conservation. The research targets individuals who have purchased eco-friendly homes and are currently residing in them. Using a convenience sampling method, the study aims to gather perspectives directly from eco-friendly homebuyers, focusing on 100 respondents. In Malaysia, the Green Building Index (GBI) serves as a primary assessment tool for energyefficient structures. However, the incorporation of green features to obtain GBI certification leads to higher construction costs for developers, subsequently increasing the price for buyers of green buildings. Despite the higher cost associated with green homes, this study provides detailed insights into how homebuyers' perceptions are influenced. This thesis aims to make a significant contribution to the fields of consumer behaviour, sustainability, and real estate by thoroughly examining consumer behavioural patterns. The findings of this study should benefit policymakers, real estate developers, and other stakeholders, as well as students and scholars in higher education. This should facilitate the promotion and adoption of green home practices across various segments of society.

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