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Type :Thesis
Subject :Business, Marketing, International Trade
Main Author :Emir Nashriq Bin Raduan
Title :The Role of Artificial Intelligence in Enhancing Customer Experience
Content Type :still image (rdacontent)
Media Type :computer (rdamedia)
Carrier Type :online resource (rdacarrier)
Place of Production :Kuala Lumpur
Publisher :Tun Razak Graduate School
Year of Publication :October 2024
Physical Description :ill, 63 pages
Notes :Research Project Submitted in Partial Fulfillment of the\r\nRequirements for the Degree of Master of Business\r\nAdministration
Corporate Name :UNIRAZAK Library
PDF Full Text :Login required to access this item.

Abstract : UNIRAZAK Library
This research paper presents the revolutionary influence of Artificial Intelligence (AI) in improving customer experience across different industries. As businesses keep integrating AI technologies more and more, they are using machine learning, natural language processing and data analytics to make customer interactions personalized and effective. The study discusses how AI-powered systems like chatbots, recommendation engines and predictive analytics work to enhance customer satisfaction levels as well as loyalty towards a brand or business. The paper studies case examples and real-world information to show benefits and difficulties linked with using AI in customer service frameworks. The discoveries imply that AI greatly improves the quality and speed of customer support, but it also requires handling data privacy issues along with ethics matters. At last, the paper suggests that by using AI strategically, companies can make a big improvement in how customers feel about them which will help businesses get more involved with their customers as well as stay ahead among competitors.
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