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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| The high failure rate of startups within their first year remains a critical issue in Malaysia's entrepreneurial ecosystem, despite various government initiatives and support systems. This study aims to identify the key factors contributing to startup success or failure, focusing on financial management, market conditions, entrepreneurial competency, and networking. The role of networking as a moderator and its interaction with other variables has been underexplored, particularly in the Malaysian context. To address this gap, a quantitative research methodology was employed. A total of 250 Likert scale questionnaires were distributed to startups across various sectors, yielding 200 valid responses (80% response rate). The data were analyzed using the Statistical Package for Social Sciences (SPSS) version 27.0, applying descriptive statistics, correlation analysis, and multiple regression with interaction terms to assess the relationships between the dependent variable (startup success) and independent variables (financial management, market conditions, entrepreneurial competency, and networking). The results show that the initial model explained 96.5% of the variance in startup success (R² = 0.965). However, the inclusion of interaction terms significantly improved the model, with the final model explaining 99.9% of the variance (R² = 0.999). Networking was found to significantly enhance the effects of financial management and market conditions on startup success. Conversely, entrepreneurial competency, when combined with excessive networking, had a slightly negative effect on success. |
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