QR Code Link : Type : Thesis Subject : Business, Marketing, International Trade Main Author : Ha Hui Yi Title : Investing Of AI Integration In Malaysia Financial Firms Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : UNIRAZAK Publisher : Tun Razak Graduate School Year of Publication : October 2024 Physical Description : ill, 122 pages Corporate Name : UNIRAZAK Library PDF Full Text : Login required to access this item.

Abstract : UNIRAZAK Library

Decision making is a very important role in achieving business objectives, for example in finance firms. Artificial intelligence (AI) has become to be a vital tool given the huge quantity of data needing analysis to find trends and support decision-making. This research focusing on Malaysia financial firms current use of AI, the difficulty faced and integration AI in their operational process. This study used quantitative methods and cross-sectional survey of 100 respondents from 5 financial firms in Malaysia. The sample comprised of different role, different department in financial firms providing a comprehensive view of AI integration. Using the Statistical Package for the Social Sciences for data analysis, reliability, frequency, and correlation tests were performed. The findings show a significant positive relationship between AI adoption and company performance. Financial firms with advanced technological infrastructure and a skilled workforce in AI and data science showed the highest efficiency in AI integration. Also, the result also highlighted the regulatory challenges, the need for improve employee training is key obstacles to AI adoption. From five Malaysian financial firms were surveyed for AI integration, 94 provided valid responses. Firms with strong technological infrastructure saw 60% reporting significant performance improvements, while 20% from firms with weaker infrastructure saw improvement. Respondents from stronger infrastructure firms experienced fewer challenges in AI integration. The study concluded that although artificial intelligence has the potential to transform the financial industry by overcoming these barriers and maximizing its benefits. Future research should explore more in-depth qualitative methods and investigate the evolving role of AI in financial decision making over time.

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