QR Code Link : Type : Book and Textbook Subject : Business, Marketing, International Trade Social Sciences, International Culture, Corporate Social Policy Communication ISBN : 9781260570991 Call number : HC5415.123 .B427a 2021 Main Author : George E. Belch Additional Authors : Michael A. Belch Title : Advertising and Promotion : an Integrated Marketing Communications Perspective Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Place of Production : New York Publisher : McGraw-Hill Education Year of Publication : 2021 Physical Description : xvii, 737 pages : + online reource illustrations; 27 cm Corporate Name : UNIRAZAK Library

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