How Cool Brands Stay Hot : Branding to Generation Y

Joeri Van den Bergh

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Type :	Book and Textbook
Subject :	Social Sciences, International Culture, Corporate Social Policy General
ISBN :	9780749468040
Call number :	HF5415.332 .Y66 .B497h 2013
Main Author :	Joeri Van den Bergh
Additional Authors :	Mattias Behrer
Title :	How Cool Brands Stay Hot : Branding to Generation Y
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)
Edition :	Second edition

Place of Production :	Philadelphia
Publisher :	Kogan Page
Year of Publication :	2013
Physical Description :	xx, 267 p. : ill. ; 24 cm
Corporate Name :	UNIRAZAK Library

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