Web-based AR Advertising & Branding for Proton Company

Ashraf Abbas M. Al-Modwahi, Behrang Parhizkar, Arash Habibi Lashkari

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Type :	Academic Journal
ISSN :	1694-0814
Main Author :	Ashraf Abbas M. Al-Modwahi, Behrang Parhizkar, Arash Habibi Lashkari
Title :	Web-based AR Advertising & Branding for Proton Company
Varying Form of Title :	IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 2, No 3, March 2012
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Place of Production :	Selangor
Publisher :	IJCSI International Journal of Computer Science Issues
Year of Publication :	2012
Summary :	Advertising and branding are so important in our business world. Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meaning to the objects in the real word, it takes a real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the object.
Corporate Name :	UNIRAZAK Library
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